Chicken Salad Chick Deals 2025 New Offers, Rewards & Promotions
Since its founding in 2008 by Stacy and Kevin Brown in Auburn, Alabama, Chicken Salad Chick has grown far beyond a single local store. Today, it boasts over 280 restaurants across more than 20 U.S. states.
As the brand expands, it keeps introducing new promotions, app features, and marketing initiatives to engage its growing fan base. Here’s what’s new and noteworthy in 2025.
Chicken Salad Chick Expands with 310th Location
This expansion strengthens the brand’s footprint in Florida, bringing its signature Southern hospitality and made-from-scratch chicken salads to the vibrant Plant City community.
What’s New: Promotions, Rewards, and Limited-Time Offers
1. GADvent Calendar & Guest Appreciation Day
One of the standout recent promotions is the GADvent Calendar, which ran from January 6 to January 22, 2025. In celebration of its tenth annual Guest Appreciation Day (which fell on January 23), Chicken Salad Chick offered daily bonus points through the calendar scheme. On the actual Guest Appreciation Day, all guests received a free scoop of the signature “Classic Carol” flavor no purchase required for dine-in, carryout, and drive-thru orders. Rewards members also earned double points for all purchases that day.
This promotion not only boosts foot traffic but also rewards loyalty, encouraging users to interact with the brand every day during that period.
2. Rewards Program & App Upgrades
The Chicken Salad Chick Rewards Program remains a central pillar of their customer retention strategy. Under the current setup:
- Customers earn 1 point per $1 spent on eligible purchases.
- Points can be redeemed for rewards such as free large drinks, free Quick Chick items, and $25 off purchases.
- As a birthday perk, members receive a free Chick Meal during their birthday month.
- There are limits on usage: for example, the Free Large Drink reward is limited to one per person per visit, cannot be combined with other discounts, and has no cash value.
The app has been revamped: customers must now use the same email address as before to migrate points when updating to the “new app.” The QR code / “Scan” feature has become central you show or scan your QR code at the register to automatically log points and redeem offers. If you forget to scan, there’s a “Forgot to scan?” flow in the app where you enter your receipt details to claim points retroactively.
3. Limited-Time & BOGO Offers
From time to time, Chicken Salad Chick rolls out Buy One, Get One Free (BOGO) deals. For instance, on May 9, they offered “Buy 1 Large Quick Chick, Get 1 Free”, valid dine-in and drive-thru (not online), with some per-guest limits.
Other deals appear on the Limited-Time Offers section of their menu site rotating seasonal flavors and specials that are available for short windows.
Coupon sites claim discounts like up to 35% off, or $3 off entire orders via promo codes. Note: many of these deals are via third-party coupon aggregators, so actual participation may depend on your local or franchise store.
4. Grand Opening Specials & Expansion Offers
As Chicken Salad Chick opens new locations, it often launches with generous giveaways to create buzz. For example:
- In Baytown, Texas, the first customer at the new location got a free large Quick Chick every week for a year. The next 99 customers got one free Quick Chick per month for a year.
- In Pflugerville, Texas, at a recent grand opening, the first 100 guests received free chicken salad for a year, plus giveaways of branded merchandise and free scoops.
These offers help build word-of-mouth, app downloads, and foot traffic in new markets.
5. Corporate Social Responsibility & “Cookies for a CURE”
Beyond deals, Chicken Salad Chick engages in philanthropic efforts. One recurring initiative is “Cookies for a CURE” during September (Childhood Cancer Awareness Month), the brand sells Lemon Burst Buttercream Cookies, donating all proceeds to CURE Childhood Cancer. This campaign has donated tens of thousands and honors co-founder Kevin Brown, who passed away from cancer.
This gives the brand socially conscious positioning and helps engage customers beyond just food.
Strategy & Insights: Why These Moves Matter
A. Loyalty via Gamification
The GADvent Calendar, bonus points days, and limited-time promos make participation feel like a game. Customers check daily, driving repeat visits. The birthday reward gives emotional leverage. These strategies increase app engagement and order frequency.
B. App as Core Platform
By forcing point accrual, redemption, and even coupon adaptation through the app (via QR codes and receipts), Chicken Salad Chick ensures customers use their ecosystem, increasing data capture and marketing reach.
C. Localized Flexibility through Franchises
Many deals depend on individual franchisee buy-in (BOGO offers, coupon acceptance). This flexibility allows each location to adapt to market conditions while preserving brand-wide promotions.
D. Expansion-Driven Buzz
Grand opening freebies and combos create excitement. Those in new markets often visit because of strong offers once they try the food, they might become long-term customers.
E. Brand Differentiation & CSR
Promotions like “Cookies for a CURE” tie the brand’s identity to philanthropy. This helps differentiate from typical fast casual chains and aligns with growing consumer preference for socially responsible brands.
F. Sustaining Growth Momentum
In 2025, Chicken Salad Chick has ambitious expansion plans. It signed 35 new franchise agreements in early 2025 and recently celebrated opening its 300th location. The Sun
By expanding responsibly while maintaining strong customer incentives, the brand seeks sustainable growth.
What to Watch at Chicken Salad Chick Deals & Possible Challenges
- Overwhelming the Rewards Pipeline
Too many promos might devalue rewards or fatigue customers. Maintaining balance is key. - App Transition Risks
Users reported issues migrating to the new app, losing access to rewards or points. > “I can’t access my account since the update … can’t access my rewards” Ensuring smooth account transitions is vital. - Coupon Saturation & Fraud
With many coupon sites claiming 35–55% off, verifying legitimacy is necessary. Franchise owners must control which codes to honor. - Consistency Across Locations
Franchise autonomy can lead to inconsistent execution (some stores may not participate in a promo). The brand must monitor compliance. - Cannibalizing Full-Priced Sales
Heavy use of deals may reduce full-paying traffic. Smart timing and limited windows help mitigate that.
Sample Headlines & Subsections (for Your Blog Update)
You can structure your blog post with sections like:
- Introduction & Brand Snapshot
- GADvent & Free Scoop Celebration
- Rewards Program Upgrades & Terms
- Current Limited-Time Deals & BOGOs
- Expansion & Grand Opening Promos
- CSR & Community Initiatives
- Why These Moves Matter
- Tips for Customers to Maximize Deals
- What to Watch & Next Moves
Tips for Your Readers (How They Can Benefit)
- Always enroll in Rewards — even just signing up gives you a boost.
- Enable push notifications so you don’t miss flash promos or double point days.
- Use the QR code scan every time or use “Forgot to Scan” within 7 days.
- Plan visits around promo windows (e.g. Guest Appreciation Day or BOGO days).
- Check if your local store honors coupons before assuming they’ll work.
- Follow social media channels (Instagram, Facebook) to catch surprise deals or new flavor drops.
- Celebrate your birthday month a free Chick Meal is waiting.
Concluding Thoughts
In 2025, Chicken Salad Chick is leaning hard into creating engaging experiences, rewarding loyalty, and amplifying expansion. Through initiatives like the GADvent Calendar, robust rewards program, BOGO deals, and grand opening giveaways, the brand is weaving together marketing, community engagement, and customer value.
