Chicken Salad Chick Expands into Five New States
Chicken Salad Chick, the fast-growing Southern-inspired restaurant, has announced a major expansion into five new states. The brand continues to push its mission of sharing scratch-made chicken salad and warm hospitality with more communities across America.
Five States Join Chicken Salad Chick Growth
New openings planned in Arizona, Nevada, New Jersey, New York, and Utah, bringing flavors nationwide.
Expansion Targets
The five states marked for growth include Arizona, Nevada, New Jersey, New York, and Utah. These markets represent new opportunities for experienced franchise owners and fresh audiences for the brand’s homestyle menu.
Arizona
Flagstaff, Phoenix, Prescott, and Tucson.
Nevada
Las Vegas metropolitan area.
Utah
Salt Lake City metropolitan area.
New York
Middle and Upper Hudson Valley, plus Upstate regions.
New Jersey
Central and South Jersey.
Mark Verges, vice president of franchise development, highlighted the opportunity. He explained that strong systems and proven adaptability create a stable path for expansion.
A Growing National Presence
Stacy and Kevin Brown wanted to share homemade chicken salad with their community.
That simple idea now spans more than 307 restaurants across 22 states.
The brand has built its reputation around flavorful chicken salad varieties, all prepared from scratch daily.
Each recipe reflects a personal touch, honoring the Southern tradition of gathering around comfort food.
Why These States?
Arizona, Nevada, New Jersey, New York, and Utah offer diverse and growing populations. These regions combine strong urban centers with surrounding suburban demand.
For Chicken Salad Chick, this means more families, students, and professionals seeking fast-casual dining with homestyle appeal.
Las Vegas, for example, thrives as a hub for both locals and visitors.
The Phoenix metropolitan area is one of the fastest-growing regions in the United States. Meanwhile, New Jersey and New York carry dense populations with an appetite for varied dining options. Salt Lake City continues to expand as a cultural and economic hub in the West.
Opportunities for Franchise Owners
The expansion plan also focuses on attracting experienced franchise partners. The company offers streamlined operations, marketing support, and adaptable store models. These tools allow operators to quickly establish a presence while maintaining the brand’s community-first values.
Chicken Salad Chick appeals to entrepreneurs who value both business growth and personal connection. Franchise owners often become community figures, supporting local schools, events, and causes while serving guests with care.
What’s on the Menu?
- Chicken salad in more than a dozen unique flavors.
- Classic Southern-style recipes loved by traditional fans.
- Spicy varieties for those who enjoy bold flavors.
- Fruity blends with pineapple, cranberries, and other sweet touches.
- Signature sandwiches made fresh daily.
- Gourmet soups for a warm and filling choice.
- Fresh sides that pair well with every meal.
- Seasonal items and limited-time specials to keep the menu exciting.
- Catering trays and platters for families, offices, and events.
Consumer Appeal
The concept blends speed with comfort. Customers enjoy quick service without losing the homemade touch.
This balance has fueled the brand’s rise in suburban neighborhoods, college towns, and busy metropolitan areas.
Families appreciate affordable meal options.
Office workers enjoy convenient lunches. Health-conscious diners choose lighter salads and wraps. With its diverse menu, Chicken Salad Chick connects with a wide audience.
Competitive Restaurant Landscape
The fast-casual dining market remains highly competitive.
National brands like Panera Bread, Jason’s Deli, and regional sandwich shops continue to draw large audiences.
However, Chicken Salad Chick differentiates itself with its singular focus on chicken salad and authentic hospitality.
By focusing on one core product and refining it across multiple flavor profiles, the brand stands out. It positions itself as both a niche restaurant and a family-friendly gathering spot.
Industry Momentum
The announcement comes as other chicken-focused brands also make moves. Pizza Hut recently launched Crafted Flatzz, which includes Nashville Hot Chicken. KFC Canada introduced a Pickled Menu, showcasing a new fried chicken sandwich with pickle flavors. Long John Silver’s added a two-piece chicken basket for six dollars. Bojangles opened a new restaurant in Albany, Louisiana.
This wave of chicken-focused launches highlights growing consumer demand. Fried, grilled, and sauced chicken items continue to dominate menus across North America.
Southern Roots, National Vision
Chicken Salad Chick’s foundation lies in Southern tradition, but its future is national. As more states welcome the brand, its identity as a community-driven restaurant expands. Each location carries the same promise: homemade recipes served with genuine care.
Future Outlook
The move into Arizona, Nevada, New Jersey, New York, and Utah is only the beginning. With a strong franchise model and proven adaptability, the brand is positioned for further national growth.
Analysts note that consumer interest in comfort food remains strong, even in changing economic climates. By staying consistent with its core product while expanding thoughtfully, Chicken Salad Chick could become a household name across the country.
Conclusion
Chicken Salad Chick’s decision to expand into five new states signals confidence in its brand and future. With a mix of strong franchise support, authentic Southern recipes, and growing consumer demand, the company is set to strengthen its place in America’s fast-casual dining landscape.
From Auburn, Alabama to New York and Nevada, the brand continues to prove that homemade-style meals can find a home anywhere. For franchise owners, customers, and communities alike, the expansion brings fresh opportunities and new flavors to the table.
